Somewhere along the way, being a “local” became a bad thing. The decision to sell that first run of tees was born out of friendship. And when we later grew that one decision into NO LOSSES, a story about friendship also became a story about place. It’s no coincidence that this happened during a time when we became literal neighbors. So one of the things we try to do is make things that give you the feeling of being part of a community, of being a local...no matter where you’re from, where you’ve been, or where you’re at. And we’re gonna keep doing that. Because local just means “close to home.” And it’s good to feel at home.